From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. Asset Allocation Consider how your assets are allocated and if that allocation is consistent with your time frame and risk tolerance. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.